What Is Included In The Franchise Opportunity? ...
So What Do You Get?
One of the reasons many franchises have been so successful is that, in franchising, a business synergy is created. Franchisees brought together under one trademark can achieve things that as individual business people they could not do. The Athena Network is now an International Brand.
Not only have I spent 100′s of hours together developing the business it’s taken a healthy commitment and significant financial investment to create ‘The Athena Way’ in a way that is not only effective but also really simple to operate.
You’ll have read by now that I have drawn on all my years of business experience and all the ups and downs that go with it to be able to identify a unique opportunity and create such a complete business opportunity.
Athena offers you a wonderful business opportunity to really take control of your work-life balance and earn a great income every month and every year!
And don’t worry about your experience or skill levels, YOUR Athena business franchise includes everything, and I mean everything you’ll need to get going and make a success of your business…
Just follow ‘The Athena Way’, the advice, training and tutorials and you’ll soon be on your way to running your own successful business.
Each Franchisee will have their own ‘Micro Site’ on the UK website. A unique page that details their groups and contact details. This page can be customised to include articles, member promotions, links to your other businesses thus raising your profile further.
Social media has become an invaluable marketing tool and the micro site is a significant part of the marketing experience for Athena Regional Directors.
What Is In The Training Package?
A comprehensive package of training, support and materials that include a four day induction seminar (split into two events, pre and post launch), mentoring calls before and after the launches and peer support at the quarterly Regional Director Development Days.
An exciting online training resource ‘The Athena Way’ includes all the manuals, scripts, marketing materials in addition to training videos, audios and workbooks to ensure that you have everything that you will need to set up your business!
Templates of all marketing and PR material are also provided, this alone has meant that the launches of Athena groups has been conducted with the minimum of effort and stress.
The package includes:
1. Operating Manuals – ‘The Athena Way’
A complete set of manuals and handbooks that detail the steps to success required to be successful in all areas of your business;
Administration: How to manage and run your business on a day to day basis, keeping track of your income and expenditure.
Marketing: The key strategies to marketing and sales for your groups. We’ll teach you how to make your business a financial success through simple, effective marketing.
Developing Your Championship Team: How to surround yourself with a supportive team and who and what a supportive team is … not always what you think!
Field Manual: All the Athena scripts are available in several handbooks so that when you attend a meeting, present an Athena training event everything you require is in one place.
2. Induction & Training Seminar
You’ll join us for two days (split into two events; pre and post launch) days at our training location after investing in your Athena business franchise. Once you’ve followed our instructions and completed some basic research and learning on your own we’ll give you a full one day training to really get you started, followed by one day ‘post-launch’ training.
You’ll learn about the commercial aspects of your territories and how best to maximise your earning potential through intelligent marketing and sales processes. You’ll leave with additional training manuals, your startup stationery and access to the Athena franchisee intranet where you can access material that is constantly updated.
The Training events are really high energy and they’re a great time to get to meet your fellow Athena franchisees and exchange details. In addition, you’ll meet the Support Team who will be there to guide you and help you in the crucial early stages of setting up your first groups.
During the training we will go over absolutely everything! By way of a sneak preview:
30 Day Kick Start
How to invite ladies to your groups – this may be the part of the business that you would worry about, once you have been shown the ropes with our sales training I promise it is not as daunting as you may think.
Attitude and expectancy are key – plus you have a truly great product!
Covering all steps of marketing and administration.
How to get your groups publicised – we will show you exactly what you need to do to get your groups publicised effectively and ensure that you have meetings that ladies are clamouring to come to.
Effective PR strategies and developing ongoing relationships with the press. Using these techniques our franchisees have achieved national coverage!
Leveraging social media and understanding the best platform to use.
How to keep track of your profit and loss – we will show you how to take care of your finances and demonstrate the best way to do your book-keeping so that you are always on top of things.
How to keep an eye on your profits. It’s important to make sure that you maximise your profitability and we’ll help you all the way with that.
The training will give you lots of good advice and solid tips to ensure you stay on the right track.
Then, after your initial Training Event there’s lots more support and training lined up, including access to all the training videos so that you can review your training at a time that is convenient to you …
3. Quick Start Guide
Your timetable of events and actions laid out, step-by-step. Using a slick activity tracker you can be sure that you minimise the amount of time working in your business and focus on building it
4. Athena Brand Guide
All the information you need about the brand and how it can be used. The power of the national brand which will be a big selling point
5. Stationery Starter Pack
Everything you need to get started including:
100 Athena Information Brochures
1,000 Personalised Athena Business Cards
100 Athena Letterheads
100 Promotional Postcards
An Athena Regional Director Name Badge
1 Group Stationery Box (to include pens, pencils, highlighters, sharpies)
1 Personalised Popup Banner
6. Marketing Pack Online
Folders on ‘The Athena Way’ includes templates of all your marketing material. You’ll find just about every business template you’ll need to get your business going. We’ve created them so all you need to do is add your details using slick merging techniques and you’re off and running.
7. Schedule and Timetable…
A fully mapped out timetable of marketing activity and events, so that you can plan properly. Our franchisees have found that this works effectively for their primary business as well as their Athena business.
8. Athena Client Management System
An automated tool that keeps a running total of everything happening within each Athena group. So you will know on a day by day basis where your group is in terms of:
Number of Members – You will know how many members you have in each group and in total.
Number of Prospects – You will know how many prospective members you have and it will highlight where you need to target your prospecting.
Total Income – The spreadsheet calculates a running total of all income for each group.
Total Costs – The spreadsheet will include the total cost of running your groups
Total Profit – The important part!
Now that you have a running total of income and cost, the spreadsheet will give you a running total of your profit.
Early on, you will show a lower profit – but just watch this figure grow as the months go by.
A real winner when it comes to motivation!
Your Target –This will tell you exactly how many new members you need to attract to achieve your target. You’ll love watching this figure go down day by day. The nearer you are to your target, the more inspiration you have!
9. Franchisee Support Team
You’ll have a dedicated mentor to support you through the development of your groups and ensure that you achieve the success we know is possible. You will have 4 group teleclasses. These teleclasses, carried out online will help you to develop yourself and your groups to achieve your goals. Each class lasts up to an hour and we will guide you through the early stages of your business.
Following the induction teleclasses there are ongoing masterclasses for the Athena Regional Directors to include; member targeting, goal setting, networking skills, business development, financial understanding and much, much more.
You’ll also have access to an audio recording of each teleclass and masterclass on the ‘The Athena Way’. If you miss a call then you can listen in when it is convenient for you.
10. Exclusive Territory for Your Groups
Oh, and remember your exclusive groups. Your area is defined in detail by postcode and we will work with you to define the most profitable area for you to manage an Athena franchise. Many factors are considered in defining the territory. In short, we’re going to help you be the greatest success you can be running your own networking groups with Athena.